When you successfully connect an app to your workspace, you will see a blue wheel icon next to the Disconnect button, on the left side of the screen.
When you open that page, you will see a number of options you can use to customize your connection.
Zendesk specific options
Brand: if one is specified, SnapCall will create tickets only under that specific brand. Updates to existing tickets will be applied regardless the brand.
Synchronize custom fields: use this button if you want to pull all your Zendesk custom fields in SnapCall. This will allow you to select and use them when you customize your Flows.
Other CRM options
Inbound events: when enabled, SnapCall creates a new ticket per each new incoming interactions from your customers (this could be a new Clip shared, a video call started or scheduled).
Outbound events: when enabled, SnapCall creates a new ticket when an agent creates a new intercation (records a media, a videocall or schedule a call).