SnapCall Flow and SnapCall Clip are closely connected, but they do not refer to the same part of the customer experience.
A Flow is the full customer journey. It defines the experience the customer follows when they are asked to provide information, answer questions, or submit media.
A Clip is the media capture element inside the Flow. It represents the media collected during that journey, such as a photo, video, document, or screen recording.
In other words:
Flow = the complete customer journey
Clip = the media captured within that journey
For example, a Flow can guide a customer through several steps:
Step 1: Take a photo of the damaged product
Step 2: Upload a purchase document
Step 3: Record a short video showing the issue
Each media capture step creates a Clip inside the Flow.
The Flow organizes the overall experience, while Clips represent the media submitted by the customer during that experience.
Summary
A Flow is the full experience sent to the customer.
A Clip is the media capture element inside the Flow.
In short: the Flow guides the customer through the journey, and Clips are the media collected along the way.